Facebook & Instagram Ads Management
Meta Ads with the same principles as Google Ads: split-conversions, weekly hygiene, unit economics. Often bundled with Google Ads and Takli AI assistants to close the funnel. From USD 600/mo.
When you need Meta Ads
Meta Ads works in niches with:
- High visual component — tourism, beauty, food, lifestyle, e-commerce with photo products
- Impulse buying behavior — flash sales, seasonal launches
- Known audience interests — fitness, parenting, specific hobbies
- Bottom-funnel retargeting — chasing visitors who came from Google Ads but didn’t convert
If you’re a B2B services business with long sales cycles and rational decision-making — typically Google Search Ads gives better ROAS than Meta. We decide based on audit data.
What’s included in Meta Ads retainer
- Campaign setup in Meta Ads Manager + Business Manager + WhatsApp Business
- Audience targeting — interests, lookalikes (from existing customers via Customer File), retargeting
- Creative testing — RSA-equivalent via Advantage+ Creative or manual ad-set splits
- Pixel + Conversions API setup for server-side tracking (critical after iOS 14+ ATT)
- Split-conversions — if you have a multilingual business, we split Pixel by locale analogously to GA4↔Google Ads
- Weekly hygiene — handling audience overlap, ad fatigue, frequency cap
Bundle with Takli — closing the funnel
Meta Ads → click → site landing → WhatsApp Business click-to-message → AI agent on Takli qualifies → CRM. This is the shortest funnel for Israeli SMB because Israelis massively use WhatsApp as the primary channel.
Without Takli, WhatsApp leads are lost — the operator can’t keep up, conversion drops. With Takli — 24/7 response, qualification, and attribution loop with offline conversion to Meta.
Pricing
Meta Ads is included in the Google Ads retainer at the Scale tier (USD 1,800-2,500/mo) — no extra charge. Standalone Meta Ads management — separately from USD 600/mo at the Starter tier.
FAQ
Why need Meta Pixel + Conversions API in 2026?
After iOS 14+ ATT, Pixel alone loses 30–40% of conversions. Conversions API (server-side) restores most of that data. A standard technical necessity on iOS 14+ and in EU.
Can I run Meta Ads without Google Ads?
You can, but it’s rarely cost-effective. In the Israeli SMB segment, typically Google Search Ads first (intent-driven), then Meta as a retargeting follow-up. Meta-only is usually for teaser/visual niches or brand building.
What about TikTok Ads?
Not offered as a separate channel in v1. At the Scale tier we can plug it in as an experiment if your audience has meaningful TikTok presence.