Google Ads Management with Split-Conversions by Language
GA4 ↔ Ads split-conversions, honest CPA by language, unit economics. Transparent monthly reporting with CPA broken down by segment. Retainer from USD 600/mo.
Three key elements
1. Split-conversions by language
Separate CPA for RU/EN/HE audiences. No competitor we’ve benchmarked in the Israeli SMB segment offers this explicitly. We see which audience costs you 3x more — and optimize specifically for it. On Holyland Adventures this runs in production: 3 parallel campaigns with independent bidding strategies.
2. Weekly hygiene pass
Every week — search-term processing, negative additions, bid and quality checks. Continuous list management. On Growth tier and above — automated pipeline via Google Ads Python SDK v30, replacing manual UI work.
3. Portfolio bidding strategies
Where it makes sense, we group campaigns into portfolio strategies to accelerate learning and reduce CPA. Managed via Google Ads Python SDK v30 for scriptable changes and rollback. This gives control over bid modifiers by device, locale, audience.
Three retainer tiers
Starter — USD 600/mo
For client budgets ≤ ₪10,000/mo.
- 1-2 campaigns (Search or Performance Max)
- Weekly hygiene: search terms, negatives, bid adjustments
- Monthly PDF report (5 pages)
- Slack/WhatsApp channel for urgent issues
- 1 Zoom meeting per month (30-45 min)
Growth — USD 1,200–1,500/mo
For budgets ₪10,000–30,000/mo.
- Up to 5 campaigns (Search, Performance Max, Display, Demand Gen)
- Extended RSA, sitelinks, callouts portfolio
- GA4 ↔ Ads split-conversions setup
- Everything in Starter
- 2 Zoom meetings per month
- Weekly Slack update with metrics
Scale — USD 1,800–2,500/mo
For budgets ≥ ₪30,000/mo.
- Unlimited campaigns across audiences/languages
- Includes Meta Ads if applicable
- Looker Studio real-time dashboard
- Bid strategy management via Python SDK
- Everything in Growth
- Optional KPI-bonus on CPA target achievement
What you get monthly — transparent reporting
- Monthly PDF report (5-8 pages): bottom line on page 1 (spend / leads / CPA / ROAS / what we did / what’s next)
- CPA broken down by language and product/service
- Search-terms hygiene report: what was added to negatives, what to new ad groups
- Slack/WhatsApp channel for operational questions
- Zoom meetings for strategy discussion
Minimum budget — when a retainer makes economic sense
A USD 600/mo retainer makes sense for the client at an ad spend ≥ ₪7,000–10,000/mo. Below that, the fee/budget ratio exceeds 40%, and no performance optimization can offset it.
If your budget is smaller, we’ll propose one-time setup (from ₪3,500) + a monthly 30-minute check-in (from ₪500/mo).
Case: Holyland Adventures
Holyland Adventures is our own yacht tourism business. On the site, three parallel Google Ads campaigns:
- RU yacht charter — Russian speakers in Israel
- RU skipper school — Russian-speaking skipper candidates
- EN yacht charter — international tourists
What we did:
- Separate campaigns for three audiences
- GA4 setup with split-conversions by language — each of the three streams measured independently
- Honest unit economics — we know exact CPA per group and ROAS
- WhatsApp AI bot integration via Takli — all leads land in a unified booking pipeline
Result: target CPA achieved per language group, transparent unit economics, clarity on where to invest further.
FAQ
Do you take a percentage of ad budget?
By default — no, fixed monthly fee. This removes the conflict of interest: I’m not incentivized to inflate your budget for higher fees.
Can we do a hybrid model — fix + KPI bonus?
Yes, at the Scale tier. Minimum fix + bonus if monthly CPA target is hit. That’s “skin in the game.”
What if I’m already with an agency?
We do an independent audit of your campaigns (included in the ₪1,490 SEO audit, or standalone for ₪2,000). Based on results, you decide whether to switch.
Who owns the ad account?
You do. I work via MCC manager-link. No “agency disappears with the account” situations.
Minimum retainer term?
3 months. Less doesn’t make sense — the first month always goes to setup and calibration.
What are split-conversions and why do they matter?
In a default GA4↔Ads setup, all conversions land in one bucket. If your audiences are in different languages — you see a blended CPA that lies. Split-conversions = three (or more) independent conversion goals in Google Ads, one per audience. Bid strategies optimize separately. More in the blog post.
Do you run Performance Max?
PMax works in niches with rich feeds and broad funnels. In pure B2B or niche services it often loses to Search campaigns with proper match-types. Decision is made on DataForSEO data, GSC, and historical conversion data.
Ready to discuss a retainer?
15-minute discovery zoom — tell us what you have, your budget and goals, get an estimate.