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Notes on Marketing Engineering.

Pillar pieces on the 7-phase methodology, honest CPA, GA4 split-conversions, the Takli AI stack. Published 1–2 times per month.

Notebook with handwritten notes

Photo · O. M. Leyva Aldana / Unsplash

May 8, 2026

GA4 ↔ Google Ads Split-Conversions for Multilingual Israeli SMB: A Step-by-Step Guide

If you run Google Ads in 2+ languages and rely on a single 'lead' conversion in GA4, your CPA is wrong. Here's the engineering setup for honest, language-segmented CPA — straight from production at Holyland Adventures.

#GA4 · #Google Ads · #split-conversions · #multilingual · #honest CPA