Cases — Production Projects on Our Own Skin
All cases are our own businesses or products by Marketing Engineering Studio. That means we don’t “boost someone else’s project and disappear” — we live with these sites and campaigns every day. What we recommend to clients, we do ourselves.
Holyland Adventures
holylandadventures.club — yacht tourism and sailing school in Herzliya (Israel). Separate production: skysailing.club — international yacht charter catalog (Croatia, Greece, Italy, Spain).
What’s in the case:
- WordPress → Astro migration (mobile speed > 90)
- 3 parallel Google Ads campaigns: RU yacht / RU skipper / EN yacht
- GA4 ↔ Ads split-conversions by language — independent CPA per audience
- WhatsApp AI agent on Takli with offline conversion upload to Google Ads
- Full attribution loop: traffic → lead → WhatsApp → CRM → Ads
Takli
takliapp.com — our own multi-tenant AI SaaS for Israeli SMB.
What’s in the case:
- Multi-tenant platform for WhatsApp + voice + CRM integrations
- AI engine on Anthropic Claude (with OpenAI fallback)
- Production at clients: clinics, legal practices, local services (NDA)
- Used as the studio’s product-arm: closes the funnel on retainer clients
What the cases share
- Production-grade stack — Astro/Cloudflare/GA4/GTM/Python SDK v30 across the board
- Our own businesses — not “boosted someone and ran”
- Multi-language where it exists — RU/EN/HE with correct hreflang and split-conversions
- Honest unit economics — every case with audience-segmented unit economics
- Schema.org leadership — full markup as differentiator against competitors with empty schema